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Partially for this reason, the primary way most Americans are currently experiencing the great fintech boom isn’t through Apple or Android Pay at all, but through proprietary payment apps from chains such as Target, Walmart, and Starbucks — as of last October, an astonishing 1 in 5 of all Starbucks transactions in the U. If that doesn’t feel revolutionary or particularly futuristic, it’s because it’s not really meant to.

But the future of mobile retail is assuredly dystopian.

“The power of payments and the future of these programs is in the data they generate.” Imagine this future: Every day you go to Starbucks before work because it’s right near your house. According to him, Starbucks is just hurting its margins by giving you something you’d already be buying.

You use the app, and to ensure your reliable patronage, Starbucks coughs up a loyalty reward, giving you a free cup of coffee every 15 visits. The real trick, he argued, is changing your behavior.

Creating a wallet that’s just a digital version of the one you keep in your pocket is not the endgame.

But figuring out where you shop, when you shop, and exactly what products you have an affinity for, and then bundling all that information in digestible chunks to inform the marketers of the world?

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The only business in my Brooklyn neighborhood that took Apple Pay or Android Pay was a cafe where a large iced coffee runs upwards of ; globally, most of the businesses that have signed on as Apple Pay partners are large national chains like Jamba Juice, Pep Boys, Best Buy, and Macy’s. It wouldn’t be all that hard to live a fully functional — if possibly boring — cash-free consumer life by tapping and swiping the proprietary apps of our nation’s biggest stores.

Being able to, as O’Dell puts it, “drive you to the outcome they want you to have like a rat in a maze by understanding, down to your personality, who you are”? For all its complexity and bureaucracy and importance, money, at its core, is really just information.

When FDR weaned the United States off the gold standard in 1933, cash, no longer backed by physical gold, became an abstraction.

A recent report from the auditor KPMG revealed that global investment in fintech — financial technology, that is — totaled .1 billion in 2015, a 106% jump compared to 2014; venture capital investment alone nearly quintupled between 2012 and last year. last November, “Your kids will not know what money is.”To hear Silicon Valley tell it, the broken-in leather wallet is on life support. Which is how, ultimately, I found myself in this sterile Swedish backroom staring down a syringe the size of a pipe cleaner.

In 2014, Americans spent more than .68 billion using tap-to-pay tech, according to e Marketer. I was here because I wanted to see the future of money.